This is Mi Piaci

The heart and soul of Mi Piaci lies in the stories behind our designs, the catalysts that stir our vision and the women who inspire us. Get to know us as we share our story.

Mi Piaci arose from a shared desire to empower women and embrace freedom of expression. 17 years and 34 seasons later, we are still doing what we love - creating footwear for women by women.

As the foundation of our Mi Piaci collections, we’re proud that 90% of our range is designed by our small in-house team in our Auckland-based studio. Our designs are then brought to life by our talented makers in our very own factory in China. For the rest? We support small European artisans as a nod to our Italian heritage.

Proud to be a female-driven venture, we believe our people are the cornerstone of Mi Piaci. We celebrate the many creatively talented people surrounding us as our undeniable source of inspiration.

Everything we do is with purpose. With a hands-on approach, more than 20 makers touch every Mi Piaci shoe before they get to you. Carefully considered, we create products that are beautifully refined, trend-led and distinctly ‘Mi Piaci’.

Our stores are the four corners that house our designs but they are also the beating heart of Mi Piaci. This is where we connect. Where we get to know you; our eternal inspiration.