Mi Piaci Women: At Home With Alex Q&A

Interviews - April 20

Our talented content creator and photographer behind the home campaign, Alex, took over our Instagram stories to answer your questions, share her inspiration and offer up some positivity while she's at home. We've transcribed the conversation for your journal-reading pleasure.

Alex - Content Producer

What is your favourite shoe of the season?
A: My pick of the season is Tex. Made in Italy with super soft suede, she's the comfiest 'at home' boot... perfect for a trip to the kitchen and back.

How did you start your career?
A: Photography has always been a major passion of mine. I went to Massey Wellington and I did a design degree, majoring in photography. When I graduated, I moved to Auckland and that’s when I began assisting on fashion shoots and where my love of fashion photography really grew. When I saw the Content Creator role for Mi Piaci be posted, I applied instantly and I’ve been here for two years now.

Tex western boot $300.00

What do you do when you need a mood boost?
A: Spending some time outdoors to refresh. I'm so lucky to live across from a park and a stroll through the trees does wonders.

Social accounts you follow for inspiration?
A: @monicacamorales, @werenotreallystrangers, @zoeghertner

Tell us more about the 'home' campaign?
A: When we were concepting for ‘home’ we were really thinking about what we love about Autumn Winter, and we keep coming back to that feeling of being cosy at home. With over 90% of our range designed in Auckland, New Zealand, it just felt right to showcase our home and celebrate it; it’s what inspires us. Both Chapter One and Chapter Two were shot out in beautiful rural west Auckland, with a group of incredibly talented people. I’m so excited that Chapter Two is finally out! I would love to know what you guys are thinking and I hope you love it as much as we do.

BTS Alex On SHoot

How are you passing time during self-isolation?
A: I've been feeling so nostalgic lately and my favourite way to pass the time and stay positive is to revisit old memories. Looking back on times with friends and family makes not being with them a little bit easier.

What does a typical day at work look like for you?
A: My favourite thing about working at Mi Piaci is that literally no two days are the same. I work with the most incredible group of creatives! My day looks something like concepting for upcoming shoots, shooting for social channels, editing... really just bringing the product to life for you guys!

Explore the home: chapter two lookbook photographed by Alex