'90s Nostalgia

The Trend Report - September 18

Take a look at the iconic moments that inspired our ‘90s Nostalgia collection this season.

The ‘90s marked some of the most memorable style moments in fashion and pop culture history. Paying homage to this decade, our Perceptions campaign gives a more than subtle nod to the ‘90s, with asymmetric angles, toe-thong details and mules making an appearance throughout the SS18 collection. So, how have some of the most iconic ‘90s design features made their way back into our wardrobes? We take a look at some of the most stand-out fashion moments of the decade and how they’ve inspired this season’s collection.

Kate Moss and Johnny Depp

Think slinky slip dresses, tiny sunglasses, matching leather jackets and barely-there sandals – often all at the same time. Kate Moss and Johnny Depp’s reign over the fashion world started in 1994 when the two met on a night out in New York. A regular feature at parties and on red carpets across the globe, their signature style was slick and refined with a hint of rock n’ roll. Renowned for their rebellious tendencies, this couple were iconic in their own right and set the scene for many a glam-grunge look to come.

The Supermodels

The 1990s saw the ‘supermodel’ take to the runway for the first time. Headed by The Big Six, a group consisting of Kate Moss, Naomi Campbell, Linda Evangelista, Claudia Schiffer, Cindy Crawford and Christy Turlington, the supermodels graced runways across the globe, walking for everyone from Gianni Versace to Calvin Klein. In fact, it was Versace himself who created the supermodels, later designing his collections around their seemingly unattainable looks. Famous for making comments such as, “We don’t wake up for less than $10,000 a day”, the supermodels pulled in record contracts, charging up to $15million per year for signing with top designers.

Sex and the City

Carrie, Miranda, Samantha and Charlotte burst onto TV screens worldwide in 1998, commencing what would be 20 years as household names. SATC surprised and delighted viewers with its cast of fashionable, outspoken females and their dynamic New York lifestyles. Aside from giving the world of male-lead sitcoms a shake up, SATC took on-screen style to new heights thanks to Patricia Field’s boundary-pushing creations and featured designers, such as Manolo Blahnik and Chanel. From Carrie’s tutu-as-everyday-wear and Samantha’s giant hats, to Miranda’s power suits and Charlotte’s tailored skirts, the looks of Sex and the City were as iconic in the 90s as they are today.

The Teen Queens

Drew Barrymore, Chloe Sevigny, Claire Danes, Alicia Silverstone and Jennifer Love-Hewitt were just a few of the stylish set who appeared on our screens throughout the ‘90s. Regularly seen on red carpets, at movie premieres and of course – the MTV Awards – these teen stars were not only talented actors, but style mavens in their own rights. From Drew Barrymore’s flower child look to Chloe Sevigny’s barely-there slips, grunge to glamour and beyond, they were the queens of ‘90s style both on and off the silver screen.

The Designers

The 1990s saw the rise of the iconic designer. From Calvin Klein featuring a 15-year-old Kate Moss on his Calvin Klein Obsession campaign, to Alexander McQueen and Marc Jacobs breaking all the rules when it came to luxury fashion, this decade saw a number of top designers make a name for themselves, creating a cult following of die-hard followers in the process. Runway shows went from being a seemingly endless stream of models walking the catwalk to full scale productions which were almost more more performance art than high fashion. Designers like John Galliano, Versace and John Paul Gaultier all set out to shock and surprise their audiences…. And shock and surprise they did.


Products featured in this article...